
Dom Favaloro
Co-Founder
Twenty years of paid media across Australia's biggest retail names.
First in Australia · TikTok Shop
Twenty years of paid media. Five million a month under management. Now pointed at the fastest-moving shopfront in the country — and the road into the US.
Brands we've run spend for












What we do
Most brands come to us for the first and stay for the second.
One team on
both accounts.
No handover between a TikTok pod and a paid media pod. The two people who audit you are the two people who run it.
Approval, setup, affiliates, shop ads and the content engine behind them. Eight months of groundwork means you skip the part that stops everyone else.
Meta, Google, the whole account. Two decades running spend for some of the biggest retail names in the country, at up to five million a month.
The bigger play
TikTok Shop in Australia is a market of twenty-six million people. The same account, opened properly, reaches a market of three hundred and forty million. We build your shop so the expansion into the US is a switch you flip, not a rebuild.
AU
where we start
US
where it goes
Why now, not next year
Four reasons the timing matters more than the budget.
Every category that fills up gets more expensive to enter. The brands that got in early on Amazon and Meta paid the least for the most.
Nobody goes to TikTok looking for your product. They get shown it mid-scroll and buy without leaving the app. That is a different game to Google, and it rewards different work.
You do not have to become a content studio. Affiliates make the videos, you pay on results, and the winners get amplified with shop ads.
A shop built properly in Australia is the same shop that opens into the US. Built badly, it is a rebuild.
Our process
Thirty minutes on your current activity, goals, margins and profitability.
Numbers in hand, we build the strategy against your goals and hit the ground running.
We prepare the business for expansion and get you through TikTok Shop approval.
Day-to-day management — growth, affiliates, shop ads, new content opportunities.
What actually happens
Weeks 1–2
We go through your margins, stock depth and current activity, then start the shop application and the paperwork that trips most brands up.
Weeks 3–4
Catalogue in, imagery and copy to spec, compliance checked, shipping and returns configured so nothing gets suspended in week five.
Weeks 5–8
Affiliate recruitment, samples out, commission structure set. First content wave goes up and we start reading what the algorithm rewards.
Weeks 9–12
Shop ads behind the winning creative, affiliate roster pruned to the performers, and a reporting rhythm you can actually read.
Category and paperwork change these timings. We give you the honest version on the first call, not the version designed to get you to sign.
Why us
Nobody in Australia had done this. We spent eight months working out how, so brands like yours don't have to.
$5m
a month in ad spend under management
20
years running digital for Australian brands
1st
true TikTok Shop agency in Australia
8
months of groundwork before we opened the door
Who you'll actually deal with

Co-Founder
Twenty years of paid media across Australia's biggest retail names.

Co-Founder
Spent eight months reverse-engineering TikTok Shop access for Australian brands.
Before you book
Worth thirty seconds now rather than thirty minutes on a call that was never going to work.
Straight answers
No obligation. Thirty minutes to work out whether we can actually help.